Smells Like Halloween at Yankee Candle

Window advert
Window advert, by Toby Marks on Flickr
What’s in a smell? The power to evoke. Memories. People. Places. And special times in our lives. Seasons long forgotten. All brought back in an instant the second a particular aroma hits our nostrils. It’s no wonder that scented candles, long thought domain of grandmas and boring little gift shops, have become respected among the nostalgia set in recent years. I read once that people don’t remember scents; that you remember the things associated with it or the strong feelings the scent creates, but the brain does not store memory of the scent itself. And now I find myself trying to remember what the woods smell like in autumn.

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